The U.S. is a world leader in exporting - roughly $2 trillion in total export sales each year. Yet, astonishingly, only 1% of all U.S. companies and only 25% of our manufacturers are pursuing this veritable goldmine. If you are among the majority who are missing out because you are too afraid or don't know where to begin, this book is for you. This book lays out the step-by-step export process that you can easily understand - the why's, the how-to's, the to-do's, and the who's who. It gives you the reasons for each step and provides useful links to all of the resources that you need to grow your successful export business. With this book as your guide, you are ready to build your export success story. Use this book to venture into exporting, give it a shot, and feel free to let me know how you're doing at

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Over his decades in trade and exporting, Maurice Kogon has been doing anything but sitting still. This guide does a great job of distilling some of the key lessons Maurice has not only developed but has put into practice to guide companies into becoming successful exporters.

- Kevin Klowden, Executive Director, Milken Institute Center for Regional Economics and California Center.

This is one of the very best business-oriented guides to exporting I have seen. Maurice clearly understands the subject matter, and his book guides the reader through the export process explaining step-by-step what it takes to succeed as an exporter. I highly recommend it.

- Robert Erwin, Director,

Written in a very practical, effective and interactive manner, this book is a must read for entrepreneurs, SMEs and business consultants contemplating or involved in international expansion via exporting.

- Anatoly Zhuplev, Professor, International Business & Entrepreneurship & Chair, Department of Management, Loyola Marymount University, Los Angeles

The amount of intricate knowledge that Maurice casually imparts on anyone he works with is invaluable to their success. Maurice's ability to dissect and solve issues facing exporters is a testament to his lifetime dedication to international trade. His inclusion of this knowledge in a practical and useful book as Roadmap to Export Success will move you past the obstacles of exporting and into the export process. This book has offered me both the courage and the tools to venture into international markets.

- Simona Racek, International Expansion Advisor, Los Angeles SBDC and California International Trade Center; President, Women in International Trade, Orange County Chapter

I am impressed with the scope and the depth of Roadmap to Export Success, which serves as a practical guide to a small company seeking to sell in overseas markets. The book follows a logical progression of topics that leads a company through the important stages to launch an export initiative without the jargon, acronyms, and academic theory that characterizes so many of these export guides. I highly recommend this book for serious practitioners—both new and existing exporters.

- Martin Brill, Program Manager, International Trade, Kutztown University SBDC



Maurice Kogon, founder of Kogon Trade Consulting (KTC), has spent nearly 60 years in the international business field as a U.S. Government official, business executive, educator, and consultant. Currently, as KTC President, Maurice devotes most of his time to pro-bono export mentoring, guest-lecturing, serving on the NASBITE and other advisory boards, and maintaining the Trade Information Database, an extensive free database of international trade information and tools on his International Trade Compliance Institute Website. In 2017, Maurice teamed up with the Milken Institute to direct New-to-Export (NTE) 101-LA, a step-by-step program to enable non-exporting manufacturers to start and expand exports.

Maurice's U.S. government career spanned over 33 years (1961-94) with the U.S. Department of Commerce (USDOC) in Washington, DC, where he oversaw many of the agency's strategic planning, trade information, and export assistance services. While at USDOC, Maurice was also tapped to develop and manage the Worldwide Information & Trade System (WITS), an early precursor of today's In 2001, Maurice moved to Torrance, California to direct the El Camino College Center for International Trade Development (2001-13).

Throughout his career, Maurice has written and lectured extensively on international trade and has developed numerous Web-based export tools, including this Exporting Basics guide, his Export Readiness Assessment System, and Export FAQs. He has a BA and MA in Foreign Affairs from George Washington University. He has taught international business courses at Cal State University Northridge, George Washington University, and Virginia Tech, and continues to guest-lecture at local universities and for Port of Los Angeles trade training programs. He has consulted for U.S. and international clients, including the Egyptian Government and the UN's International Trade Centre in Geneva.

Maurice is a past President of NASBITE (2008-09), has served for many years as a NASBITE Board member, and helped to develop NASBITE's Certified Global Business Professional (CGBP) credential and national exam. He was honored in 2013 as the recipient of NASBITE's John Otis Lifetime Achievement Award.